Abstract: The paper aims to explore the impact factors of the peasants’ willingness of land transfer under the policy of lengthening land contract period 30 years after the second-round period expiration, which is the reference for scale operation of rural land. The paper reveled the result of Logistic mode that the peasants’ employment, the number of non-agriculture employment, the farmland area has significantly negative influence and the number of land adjustment, land titling, the knowledge of the policy of contract period extending, the area of farmland has significantly positive influence on willingness of land transfer. Based on the above results, it is necessary to improve the land transfer mechanism, decreasing the number of land adjustment, enhancing publicity of the policy of contract period extending, which is beneficial to guide the participation of land transfer and improve the scale operation of the contract land.