Abstract: The new farmers, as an important participant in the socialist modernization construction, mainly refer to the farmers who have a high ecological civilization consciousness and can keep pace with the times and improve the level of agricultural production by using modern technical means. Their main consciousness is generally composed of ecological civilization consciousness, modernization consciousness and cultural acceptance. Among them, the ecological civilization consciousness has become one of the important symbols of the awakening of this group. The construction logic of this consciousness is affected by many aspects and has experienced a long evolution. On the basis of the ancient idea of “the unity of heaven and man” , through the logical construction of national policies in the subconscious and their own mastery of the form of social development, a complete ecological civilization consciousness has gradually been built up and constantly updated with the development of the times. The formation of the new farmers’ ecological civilization consciousness has experienced three stages in the construction logic: germination, awakening and foundation, accompanied by the construction of the underlying logical framework of the national policy. After the germination stage, the guidance of the national level has turned into the “catalytic element” of the individual consciousness awakening, thus building a complete and sustainable new farmers’ ecological civilization consciousness. At present, the vast majority of farmers in our country are just in the germination stage, and the guidance of the national policy and the “inheritance” of ecological morality are crucial to the construction of ecological civilization consciousness.