Abstract: The food service industry of Chinas time-honored brand generally has a distinctive traditional Chinese cultural background and deep culture. As a basis for thebrand, the accumulation of centuries of historical precipitation unique style, tastes, technology and so on has been made as the advantage of their own brand. But in thecontemporary market competition, quite a few of the Chinas time-honored brand were faced a new crisis, and some even went to the fading while they can not adapt to thechanges with the new situation. How to tap internal resources and the ability adapt to external market so as to carry forward the internal and external favorable factors andcircumvent the constraints in order to achieve healthy development, this is a problem worthy of in-depth analysis.