Abstract: To get a comprehensive understanding on cigarette consumer culture of liqun in5 appointed regions, a sampling investigation was conducted, and the samples were clustered analysis with statistical analysis software spss15.0, meanwhilecombining with sales of cigarettes at the regions in past four years. The results showed that: East of China (Hangzhou): quality-required and personalitycluster, comfortable and economical cluster, should be keep steady selling. North of China (Guangzhou), vogue and exciting cluster, leisure and qualitycluster, natural and simple cluster, should be expand the scale of cigarette sales in sunny series and high-end primitive series of liqun; In southwest(chengdu): qualityrequired and personality cluster, natural and simple cluster, should be expend sales in primitive series of liqun; In northeast(Shenyang): natural and simple cluster, comfortable and economical cluster, should be expend sales in mid and lowend primitive series. In northwest(Lanzhou): leisure and quality cluster, vogue and exciting cluster, should be grow steadily and strengthen propaganda.