Abstract: It has natural advantages and is of veryimportance to develop national festival tourism in Yunnan province. Development of national festival tourism can better enhance the image of tourism inYunnan Province, lead the development of export-oriented economy, enrich peoples lives and establish a harmonious society, as well as promoting nationalculture and accelerating the pace of building Culture Province of Yunnan. Aiming to solve the problems in the development of national festival tourism, the author standing on the height of construction of national festival tourism festival brand presented three major strategies of national festival tourism in Yunnan, the path and the corresponding countermeasures.