Abstract: The endogenous development mode and the exogenous development mode are the two basic agricultural ones,and each has a successful experience in different areas. With the methods of comparative analysis, selecting Shouguang city which main feature is to dependon the endogenous development mode and Zhucheng city which main feature is to depend on the exdogenous development mode, this paper mainly analyzes themeaning and characteristics of the two modes. According to the comparative analysis of agricultural endogenous and exogenous development modes in thedeveloping main-body, the benefit structure, the innovation diffusion and agricultural development potential, this paper summarizes the advantages anddisadvantages of the two development modes, proposes that it is the essential approaches to take full advantage of local conditions to use the twodevelopment modes, to improve the agricultural development capacity, to further coordinate agricultural endogenous and exogenous development and to integrateagricultural internal and external resources. It has certain reference for the agricultural development in different areas.