Abstract: With the trend of globalization of ebusiness has been continuously strengthened, the multidimension of customer value is more evident, and the customer value changes as the customer consumption environment changing. However, In customer-oriented ebusiness environment, customers are an important source of gaining competitive advantage and profit. Therefore, it is very important for enterprises to have an in-depth study on the influence factors of customer value, under e-commerce environment. This article attempts to analysis the impact factors of customer value systemically, to provide theoretical guidance of developing e-commerce for enterprises.