基于体验经济理论的旅游产品要素设计——以福建省泰宁县为例

Tourism Product Elements^， Analysis Based on the Experience Economy Theory：Take Taining County of Fujian Province as Example

摘要: 体验经济是满足人们各种体验需求的一种新经济形态。旅游从本质上说就是一种体验活动。旅游产品是旅游企业竞争的核心。文章以体验经济理论为基础，提出体验型旅游产品的三大构成要素，即：主题、活动和形象，剖析三大要素的内在关系，并以福建省泰宁县为例，对旅游产品三大要素进行体验化设计。

Abstract: Experience economy is the new economy form that satisfied people，s various experience need. Tourism is experience activity essentially. Tourism product is the core that the tourism enterprises compete for. The article, taking the experience economy theory as basis and taking Taining County of Fujian Province as example, has brought forward the three elements of experience tourism product, that is, subject, activity and image, has analyzed the inherent relation of the three elements and has designed the three elements of the experience tourism product.