Abstract: This article briefly introduces the marketing of Pu-erh tea, then discusses the important way of Pu-erh tea marketing, marketing charactric and analyzes the flowing five aspects of Pu-erh tea marketing eternal environment by PEST. With the coming of the age of knowledge economy, the circumstance of marketing has changed. The Pu-erh tea marketing has changed traditional marketing methods to green, academic and experience marketing as the new forms of leading marketing.