Abstract: By way of going through all possible materials, the author did an all-round sociolinguistic study on the university names currently used in our country so as to sum up the structure and characteristics of the words used in the university names. The structure of our country's university names consist of two main parts, namely,the general terms and proper nouns. The words used in general terms are usually “university”, “college” or “school”, while the proper nouns, falling to seven categories, often refer to the property,location,name of investor /founder of the university or a great person. The words used in the proper nouns in the names of public universities are often monotonously referring to names of location, special fields of study or objectives of education of the university. The words used in the names of independent universities are plentiful. The investor or founder's name, the educational property are often added into the names. Both public and independent universities consider using famous city names or large regional names in their names as the order of the day.