孟炜, 朱克西. 试论普洱茶产业化与名牌战略的互动关系[J]. 云南农业大学学报(社会科学), 2008, 2(1): 37-39.
引用本文: 孟炜, 朱克西. 试论普洱茶产业化与名牌战略的互动关系[J]. 云南农业大学学报(社会科学), 2008, 2(1): 37-39.
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MENG Wei, ZHU Ke-xi. The Discussion of Mutual Promotion-relationship between Brand-name Strategy and Puerh Tea Industrialization[J]. Journal of Yunnan Agricultural University (Social Science), 2008, 2(1): 37-39.
Citation: MENG Wei, ZHU Ke-xi. The Discussion of Mutual Promotion-relationship between Brand-name Strategy and Puerh Tea Industrialization[J]. Journal of Yunnan Agricultural University (Social Science), 2008, 2(1): 37-39.
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试论普洱茶产业化与名牌战略的互动关系

The Discussion of Mutual Promotion-relationship between Brand-name Strategy and Puerh Tea Industrialization

    摘要
  • 摘要: 分析了名牌战略与普洱茶产业化相互依存和共同发展的关系,提出抓基地建设,文化宣传,产品质量,实施名牌战略,推进普洱茶产业化的意见。

     

    Abstract: This paper first analyzes the interdependence and common development relationship between brand-name strategy and Puerh Tea industrialization, and then puts forward some advices for Puerh Tea production base construction, cultural campaign, product quality, brand-name strategy implementation, gives some suggestions to promot Puerh Tea industrialization.

     

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