Abstract: In this paper,on the basis of a questionnaire survey from Nanjing peasants who get rich by science and technology, a order probit model is established for comparative analysis on the main factors influencing peasant income from household business from the perspective of agricultural production and circulation, respectively. The study found: in the agricultural production chain, the production and management methods by specialized scale and relying on the leading enterprise is the best way；the more contact with popularizing agricultural technique sector，the higher the revenue，agricultural science of park has played the role of popularizing agricultural technique sector which provides services to contribute significantly to household income；in the circulation of agricultural products，the agricultural cooperative organizations are the best choice as terminal market of agricultural products sales；in the agricultural marketing links, the income will be more by post-harvest storage of batches sold or out offseason sales than direct sales；the Internet is more effective in helping farmers.