Abstract: “The small peasants and the large market” is the key contradiction of China's agricultural issue, lacks an effective mechanism for linking of the single peasants and the market, and exists the asymmetry problem of the agricultural production and the marketing information. Therefore, we needs positively to build a bridge to connect millions of small producers with the ever-changing market, in this process the electronic commerce of the countryside has played an irreplaceable role in it. However, because the reason that our country's rural economy is relatively backward, generally exists the phenomenon that farmers can not afford to buy and use the computer, we need positively to seek the third party to well develop our country's electronic commerce of the countryside. The agricultural leading enterprises have the natural advantages that it not only connect the ever-changing market but also connect millions of farmers, it plays an organization of production and development of marketing, and other important functions in the agricultural industry. But also through the industrial management that production with sales and the integration of the trade, the industry and the agriculture, docks the peasants and the market, completely changes the traditional agricultural productive pattern that the decentralized management of a household. It can also promote the agriculture to the industrial development, may organic connect the production, the processing, the sales of Agricultural products, shorten the sales' cycle of the product, simplify the sales' middle link, reduce the cost, finally to play an important role in the impetus and effectively increasing the farmers' incomes.