Abstract: “Brand” implies that something direct has an indirect value. The effective operation of the party activities is by improving the degree of its influence, charisma, value realization of educational purpose, this article borrow the concept of “brand”, explain the activity of CPC construction in colleges and universities how to improve the “vitality”, in order to service the purpose of education in the new period of China. The article offers some optimization strategies of the brand building for CPC in universities with examples.