Abstract: Taking Yunnan Province as the research area, this paper establishes a coupling coordination model of tourism and cultural industries, quantitatively calculates and analyses the comprehensive development level of the two systems of tourism and cultural industries in Yunnan Province from 2004 to 2016, and the coupling degree between the two systems. The results show that the level of development and the degree of coupling and coordination of Yunnan tourism and cultural industry are on the rise, and it can be concluded that the development of tourism can not be separated from the support of the development of cultural industry. The high quality coupling between the two systems should attract the attention of Yunnan provincial government, and adopt a series of incentive policies to coordinate the development of tourism and cultural industries.