Abstract: Spring festival gala is one of celebration activities in the new year's eve. The host place of spring festival gala has changed, but academic circle has not yet follow up. Combing the messages that media reported the theme of rural spring festival, guidance of macro cultural policy, expansion of cultural activities type, mold of radio program and passion of people' expression, these factors caused rural spring festival gala have been raised and spread. Spring festival gala won special function, such as leading the new customs, playing a new platform for cultural spread, enhancing the centripetal force of the spring festival activities, as well as providing a carnival direct train for every one. Rural spring festival gala helps to better inherit the custom of the Spring Festival, but also need to reflect and deal with the issues of subject, safety, technology, capital and other aspects. This research enriches the theoretical extension of the Spring Festival Gala, which will provide a new way for the development of rural spring festival gala.