Abstract: This paper took consumer's cognitive level, consumer behavior evaluation and consumer willingness to oil tea after information strengthen as research object, and analyzed consumer's perception and consumer behavior of tea seed oil using descriptive statistical methods. The study result showed that: Fuzhou residents pay attention to the quality and safety of tea, which reachs to a relatively high degree overall. At the same time, buying habits, cognition degree, cognitive approach and function evaluation of tea seed oil had a significant effect on the purchase behavior of tea seed oil. According to the results, this paper puts forward the conclusion to increase publicity of tea oil effect.