Abstract: These years, the exporting rice plays an important role in Vietnam foreign exchange agricultural products. Due to many objective and subjective factors, Vietnam neither has developed its full potential as a rice exporter nor has been able to create its own rice brand, the exported rice total is increasing gradually but the profit is not high at the same time. In this current state, throughout figures from state of products and exporting rice in Vietnam and combination of the SWOT analysis method to classify the weakness and strength about it, and prediction of the opportunities and difficulties where this field will be encountered in the future,we will build the method to solve those problems to make sure how to increase the market competitiveness and make the dream about how to become a biggest country of rice exporter all over the world become ture.