方婕. 浅谈云南地方特色产品与旅游市场的结合——以“杨林肥酒”为例[J]. 云南农业大学学报(社会科学), 2014, 8(5): 132-136. DOI: 10.3969/j.issn.1004-390X(s).2014.05.026
引用本文: 方婕. 浅谈云南地方特色产品与旅游市场的结合——以“杨林肥酒”为例[J]. 云南农业大学学报(社会科学), 2014, 8(5): 132-136. DOI: 10.3969/j.issn.1004-390X(s).2014.05.026
FANG Jie. The Combination between Yunnan Local Products and Tourism Market:With “Yanglinfeijiu” Liquor as an Example[J]. Journal of Yunnan Agricultural University (Social Science), 2014, 8(5): 132-136. DOI: 10.3969/j.issn.1004-390X(s).2014.05.026
Citation: FANG Jie. The Combination between Yunnan Local Products and Tourism Market:With “Yanglinfeijiu” Liquor as an Example[J]. Journal of Yunnan Agricultural University (Social Science), 2014, 8(5): 132-136. DOI: 10.3969/j.issn.1004-390X(s).2014.05.026

浅谈云南地方特色产品与旅游市场的结合——以“杨林肥酒”为例

The Combination between Yunnan Local Products and Tourism Market:With “Yanglinfeijiu” Liquor as an Example

  • 摘要: 杨林肥酒是一款百年历史的文化名酒,也是中国现存唯一的绿酒,具有浓郁的地方特色和丰富的地方文化内涵。云南是旅游大省,伴随着旅游业的发展,云南地方特色产品应抓住机遇,不断拓展生存与发展空间。本文以云南杨林肥酒为例,立足于其丰富的历史文化,通过阐述杨林肥酒的历史渊源及产品的发展演变,具体分析杨林肥酒结合旅游开发的优势,提出把杨林肥酒融入云南旅游市场的思路,作为一种促使云南地方特色产品做大做强的路径探索。

     

    Abstract: Yanglinfeijiu is a famous liquor with one hundred years history and the only green liquor exists in China now, which has strong local characteristics and rich cultural connotation. As an important tourism province, Yunnan Province should take the opportunity to develop the local products. In this paper, considering the rich history and culture of Yanglinfeijiu, the author used Yanglinfeijiu as an example to describe how to improve the Yunnan local products. The paper stated the history and development of Yanglinfeijiu, and analyzed the benefit of combining Yanglinfeijiu with tourism. It is believed that combining Yanglinfeijiu with Yunnan tourism is beneficial to develop Yunnan local tourism products.

     

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