程静, 赵万琴, 刘阳. 绿色食品认证促进农业产业兴旺的路径研究——一个有调节的调节效应[J]. 云南农业大学学报(社会科学), 2023, 17(1): 111−120. doi: 10.12371/j.ynau(s).202206012
引用本文: 程静, 赵万琴, 刘阳. 绿色食品认证促进农业产业兴旺的路径研究——一个有调节的调节效应[J]. 云南农业大学学报(社会科学), 2023, 17(1): 111−120. doi: 10.12371/j.ynau(s).202206012
CHENG Jing, ZHAO Wanqin, LIU Yang. A Study on Green Food Certification for Agricultural Industry Pathways: A Moderating Regulatory Effect[J]. Journal of Yunnan Agricultural University (Social Science), 2023, 17(1): 111-120. DOI: 10.12371/j.ynau(s).202206012
Citation: CHENG Jing, ZHAO Wanqin, LIU Yang. A Study on Green Food Certification for Agricultural Industry Pathways: A Moderating Regulatory Effect[J]. Journal of Yunnan Agricultural University (Social Science), 2023, 17(1): 111-120. DOI: 10.12371/j.ynau(s).202206012

绿色食品认证促进农业产业兴旺的路径研究一个有调节的调节效应

A Study on Green Food Certification for Agricultural Industry Pathways: A Moderating Regulatory Effect

  • 摘要: 聚焦绿色食品认证对区域绿色发展和产业创新路径,构建结构方程模型,探究绿色食品认证促进农业产业发展的影响路径,实证绿色食品产出水平和地区电子商务发展水平的调节作用。结论表明:(1)提高地区绿色食品企业和产品的认证数量,坚持认证标准对当地农业产业兴旺具有带动作用,可以促进农业产业兴旺;(2)增加绿色食品的种植规模,提高产出水平,可以有效调节绿色认证的正向促进作用;(3)地区电子商务发展水平直接和间接的叠加了正向促进作用。

     

    Abstract: This paper focuses on the influence of green food certification on regional green development and industrial innovation, constructs a structural equation model, explores the influence path of green food certification on the development of agricultural industry, and empirically demonstrates the moderating effect of green food output level and regional e-commerce development level. The conclusions show that: Firstly, increasing the number of certified green food enterprises and products in the region and adhering to certification standards have a driving effect on the prosperity of the local agricultural industry and can promote the prosperity of the agricultural industry; Secondly, increasing the scale of green food cultivation and improving the output level can effectively regulate the positive promotion effect of green certification; Thirdly, the level of regional e-commerce development directly and indirectly overlays the positive promotion effect.

     

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