Abstract: As the soul of rural revitalization, “Rural Cultural Revitalization” can provide intellectual support for the overall revitalization of rural areas, which must be the focus of the new era. At present, there are some problems such as the single mode of cultural industry, the bad continuity of inheritance, the negative impact of culture and the low efficiency of cultural management, which restrict the healthy and sustainable development of rural culture. We must take the problem as the direction, take the cultural industry as the grasp, take the professional personnel as the support, take the advanced culture as the foundation, take the organization management as the safeguard to promote the rural culture prosperous development.