Abstract: The society has carried on the high attention and the deep thought to the rural question in modern China, and has distinct characteristics. There are four main aspects: the society thinks deeply about the rural questions, focus on the level of national rejuvenation; it is not limited to the thought of“three rural issues”to discuss“three rural issues”, have the vision of industrialization, urbanization and globalization; to conduct an extensive rural survey on the premise of rural national conditions; multi-force coordination and cooperation, committed to rural construction. It is also of practical significance to discuss the characteristics in modern China society concerning and thinking about rural issues, which contributes to the revitalization of rural areas.