Abstract: As one of the ways of rural revitalization with Chinese characteristics and in line with China’ s national conditions and the development requirements of the times, the path of rural cultural revitalization based on excellent traditional culture has important practical value and practical significance in the development of traditional culture, the construction of rural civilization and the cultivation of cultural industry; There is still the infiltration of urban civilization in the promotion of rural cultural revitalization. The crisis of traditional cultural identity and the hollowing out of population lead to the lack of talents in cultural heritage and utilitarianism, which leads to the inadequacy of cultural heritage protection and the weak industrial foundation, and which leads to the lack of cultural revitalization and traction. We must promote the excellent traditional culture by promoting cultural identity, building cultural team, protecting cultural heritage and cultivating cultural industry culture promotes the revitalization of rural culture.