Abstract: The minority culture is an important part of the multi-integrated culture in our country. In the process of modernization, the minority culture also faces the dilemma of decline and the subjective choice of cultural consciousness. Under the influence of multiple factors such as market and government, national culture consciousness triggered by economic demand gradually developed into the leading role of rural revitalization, the mutual promotion of traditional culture and rural industrial development provides a new idea for rural revitalization in ethnic minority areas.Examining the modern transformation of minority cultures from the perspective of cultural self-consciousness, the cultural self-consciousness and the modern transformation promote the cultural integration of ethnic regions, and strengthen the protection and inheritance of traditional cultures, therefore, the implementation of rural cultural revitalization in ethnic minority areas should focus on the development of rural cultural industry, enhance the level of ethnic cultural industrialization, promote the modern transformation of ethnic minority culture, and strengthen cultural exchange and coordinated development between the various nationalities in our country.