民族文化旅游符号的提取与构建以云南省施甸县布朗族为例

The Extraction and Construction of National Cultural Tourism Symbo:Taking the Blang People in Shidian County of Yunnan Province as an Example

  • 摘要: 基于符号、旅游符号的脉络介绍,对民族文化旅游符号进行解读,指出其专有性、标志性、象征性、神圣性、发展性特征,总结民族文化旅游符号意义:符号是民族文化旅游的核心;符号助推民族文化旅游发展;旅游符号传承民族文化内涵。尝试提出民族文化旅游符号的构建模式,并以云南省施甸县布朗族为例,从物象符号与行为符号两方面对布朗族文化符号进行识别与选取,以“花濮蛮”与“祭木龙”作为两大重点构建目标,详细说明民族文化旅游符号提取构建的思路与流程,同时为其他民族地区的文化旅游发展提供思路。

     

    Abstract: Based on the introduction of symbols and tourist symbols, the interpretation of national cultural tourism symbols, pointing out its proprietary, iconic, symbolic, sacred, and developmental characteristics, summing up the meaning of national cultural tourism symbols: symbols are the core of national cultural tourism; the symbol promotes the development of national cultural tourism; the tourism symbol inherits the national cultural connotation. Try to put forward the construction mode of national cultural tourism symbols, and take the Blang people in Shidian county as an example to identify and select the cultural symbols of the Blang ethnic group from the two aspects of symbol and behavior symbol, with “Flower Man” and “Festival Wood Dragon” as two key construction goals, it elaborates the ideas and processes of the extraction of national cultural tourism symbols, and provides ideas for the development of cultural tourism in other ethnic areas.

     

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