基于数字足迹的河南省乡村自驾游的时空特征与发展研究

The Spatial and Temporal Characteristics and Development of Rural Self-driving Tour in Henan Province Based on Digital Footprint

  • 摘要: 以河南省乡村自驾游为研究对象,基于访豫游客在马蜂窝和携程网上自主发布的近五年乡村自驾游记内容(2014—2018),通过八爪鱼爬虫软件进行数据爬取,运用内容分析软件rostcm6.0对访豫游客自驾游时间和空间行为特征进行分析。结果表明:(1)在时间行为特征上,行程形式以中短途为主,在豫停留时间多在1~2 d,河南乡村自驾游波峰主要出现在春季和秋季,夏季自驾出游有所回落,冬季自驾出游人数较少,出游波峰波谷受法定节假日的影响较大;(2)在空间行为特征上,省外游客来源最多的是北京,省内游客来源最多地市是郑州,洛阳是乡村自驾游目的地的首选,空间行为规律与客源地的人口基数和旅游目的地资源级别和规模存在较大关系。文章还进一步根据游记内容分析河南乡村自驾游发展存在问题并提出相应的建议与措施。

     

    Abstract: This paper takes Henan rural self-driving tour as the research object, based on the content of rural self-driving travel notes published independently by tourists in Horsehoneycomb and Ctrip in recent 5 years (2014—2018), data crawling is carried out by Octopus crawler software, and the time and spatial behavior characteristics of self-driving travel of tourists in Henan are analyzed by content analysis software rostcm6.0. The results show that: (1) In terms of time behavior characteristics, the main form of travel is short-and-medium-distance, and the duration of stay in Henan is about 1~2 days. The peak of self-driving travel in Henan rural areas mainly occurs in spring and autumn. The growth of tourists in summer is relatively stable, the number of self-driving trips in winter is relatively small, and the peak and trough of travel wave are greatly affected by statutory holidays; (2) In terms of spatial behavior characteristics, Beijing is the largest source of tourists outside the province, Zhengzhou is the largest source of tourists in the province, and Luoyang is the preferred destination for self-driving tours in the countryside. There is a great relationship between spatial behavior law and the population base of the tourist destination and the resource level and scale of the tourist destination. According to the content of the travel notes, the article further analyses the problems existing in the development of self-driving tour in Henan rural areas and puts forward corresponding suggestions and measures.

     

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