Abstract: Under the background of supply-side reform, the coordinated change of supply-side and demand-side elements is the key to the transformation and upgrading of rural tourism, and it takes a certain amount of motivation. Through the introduction of PSR model, it can be found that the driving force of rural tourism transformation and upgrading is mainly composed of the cohesion and diffusion force of the distribution mechanism, the driving force and pulling force of the market mechanism, and the promoting and inhibiting force of the regulation mechanism. Due to the different dynamic combination modes in the three stages of pressure, state and response, there are four main types: resource-environment oriented, market-oriented, government-oriented and mechanism innovation-oriented.