Abstract: Demonstration building is a new upsurge of movement under the rural revitalization strategy across the country. Compared with the top-down“national standard”perspective adopted by existing researches, this paper, based on the perspective of“village standard”and the empirical investigation materials of of Lujia village in Anji county, Zhejiang province, puts forward the autonomous logic of“Take strength as leverage, and leverage as self-reliance”. In this regard, the research shows that in order to move towards demonstration, the capable person should run the village and dig the endogenous power of the village. Based on the accumulation of internal forces, it is good at borrowing from the government and the market in a two-way cycle to build an industrial platform supported by the integration of the three industries to continuously expand the collective economy and realize the endogenous development of the village. This paper divides the conditions into sharing conditions and special conditions, and think the latter limits the validity of model village experience to promote.