农户安全生产的高意愿低行为研究以海南省芒果种植户为例

The Farmers ’ Low Behavior and High Willingness of Safety Production: Taking the Mango Farmers in Hainan Province as An Example

  • 摘要: 运用海南省芒果种植户微观调研数据,在计划行为理论的基础上加入风险预期,实证分析了农户安全生产意愿与行为的差异及其原因,以期为促进农户安全生产,改善我国农产品质量安全问题提供参考。结果表明:农户安全生产存在“高意愿低行为”的现象,意愿向行为转化是农户在考虑现实因素之后作出的选择;行为态度、主观规范以及知觉控制对农户安全生产意愿有显著的正向影响,行为态度与主观规范对农户安全生产行为有显著的正向影响,而知觉控制对其影响不显著;产量风险、价格风险以及销售风险是阻碍农户安全生产意愿顺利向行为转化的关键因素。

     

    Abstract: The aim of this study was to provide a reference for how to popularize safety production behavior among farmers and improve the quality of ago-products in China. Using the theory of planned behavior and risk expectation, it analyzed the micro-data collected from mango farmers in Hainan province, and discussed the potential causes of the mismatch of the willingness and behavior of the farmers in safety production. The results showed that farmers have strong will and weak behavior in safety production. Importantly, only by taking realistic factors into consideration, farmers would choose to transform willingness into behavior. Through the empirical analysis, we found that behavioral attitude, subjective norms and perceptual control had significant positive effect on safety production willingness of farmers. In addition, behavioral attitude and subjective norms had significant positive effect on safety production behavior of farmers, while perceptual control had no such significant effect. Furthermore, the risks factors, including output risk, price risk and sales risk, were the key factors that blocked the transformation of farmers ’ safety willingness to their behavior.

     

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