Abstract: The excellent Chinese traditional culture should be fully integrated into national education. College Chinese is an important public basic course in colleges and universities. It can improve students' comprehensive humanistic quality and realize the inheritance and promotion of Chinese excellent traditional culture. Therefore, we should constantly strengthen the reform and construction of college Chinese course under the background of “cultural inheritance” in the new era. Through the scientific orientation of College Chinese course, we should explore the establishment of an open curriculum system of Chinese traditional culture with university Chinese as the core; speed up the reform of informationization and practice teaching; carry out innovative, targeted and diversified construction of College Chinese teaching materials; and build a team of disciplined and professional university Chinese teachers. This paper explores the reform and construction of College Chinese curriculum, and gives full play to the functions of cultural inheritance and cultural education of College Chinese curriculum.