Abstract: Rural revitalization needs to be classified and promoted because of complexity, diversity and difference of rural society. From Chongqing city, this study constructs the classification matrix of rural types, from agricultural-animal resources and landscape resources, and divides the heterogeneity of resource endowment and the areal type of Chongqing rural areas; diagnoses and identifies the demand factors of rural differentiated development, such as the free flow of urban and rural elites, the full circulation of product elements, the construction of the whole industrial chain, etc. And then, this study explores the action path of promoting rural classification from the aspects of local layout, perfect talent mechanism, effective industrial development mechanism and product circulation system.