基于模糊综合评价法对农村居民快递服务满意度的评价——以甘肃省通渭县为例

Evaluation of Rural Residents'Satisfaction with Express Service Based on Fuzzy Comprehensive Eualuation: Taking Tongwei County of Gansu Province as an Example

  • 摘要: 农村快递服务业的兴起与发展,不仅可以促进农民增产增收,方便农民生活,而且正成为"乡村振兴"战略深度发展的重要性力量。本文主要通过电子问卷调查收集数据,应用模糊综合评价法,从顾客抱怨,工作人员服务质量,配送速度,快递价格,货物安全性五个方面入手,分析影响甘肃省通渭县居民快递服务满意度的因素,分析得出:居民对通渭县快递服务总体满意度值为3.31,满意度值比较高,说明通渭县快递服务水平处于基本满意水平,但还需不断改进,提升其服务水平。本文提出的建议对进一步提升居民对快递服务水平的满意度有所帮助。

     

    Abstract: Rural express delivery in Tongwei county is a major driving force to drive economic growth in Tongwei county. With the rapid development of rural express service industry in Tongwei county, there are some service quality problems, such as serious damage of express delivery, unreasonable express pricing and delayed delivery. This survey collected data through electronic questionnaires and adopted fuzzy comprehensive evaluation method as the basic analysis method. Through the survey, it came to the conclusion that the evaluation value of rural residents' overall satisfaction was 3.31, which was relatively low, indicating that the express service level in Tongwei county was general. Through the analysis of indicators at all levels, customer complaints, staff service quality, delivery speed, express delivery price and goods safety are ranked in the order of satisfaction evaluation value from high to low.

     

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