轿子雪山旅游圈构建战略研究

The Strategies for Constructing Tourism Circle in Jiaozi Snow Mountain

  • 摘要: 在经济全球化、区域一体化的浪潮下,行业的横向联合、圈式发展已经成为旅游业的重要战略。轿子雪山旅游区内自然、人文资源丰富,但由于经济及交通基础设施等条件限制,旅游业发展一直处于相对滞后状态。在分析轿子雪山旅游发展现状与问题、有利条件与制约因素的基础上,从基础设施、产业融合、客源市场、全域旅游四个方面提出了轿子雪山旅游圈的构建战略。

     

    Abstract: Riding on the wave of economic globalization and regional integration, horizontal collaboration and circular development have become important strategies for tourism industry. Jiaozi Snow Mountain is rich in natural and human resources, but its tourism development has been in a backward state because of the constraints of economy and transportation infrastructures. By analyzing the problems and conditions, beneficial factor and negative factor of the construction of tourism circle of the Jiaozi Snow Mountain,this paper puts forward the construction strategies of the tourist circle of Jiaozi Snow Mountain on infrastructures,industry amalgamation,customer market,all-for-one tourism.

     

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