Abstract: At present, the biggest short board in our country is the decline of rural culture and lack of self-confidence. Through the analysis of the root cause of the loss of self-confidence in rural culture, this paper explores the path to enhance cultural confidence in the perspective of Rural Revitalization Strategy. It is believed that we should take the "culture +" concept of development, by inheriting the profound and lasting historical background of the countryside, creating the livable environment of the rural mountain green and water show, focusing on the cultural benefit of the warm people in the countryside, and carrying forward the humanistic value of the rich morality and so on, can the rural culture be strengthened, the soft strength of the rural culture and the countryside can be promoted, the village is rejuvenated.