The Influential Factors and Paths of Adopting Intelligent Information Technology in Agricultural Sector
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摘要: 新常态下,加快智能信息技术在农业部门的应用,对于促进农业经济转型发展,提高农业生产效率和附加值具有重要意义。基于TOE分析框架,并结合技术接受模型和资源基础观,构建农业部门的智能信息技术采纳行为影响因素及路径的分析框架,并进一步分析了影响因素之间的作用关系。基于581个农业经营主体的调研数据,采用PLS统计方法进行实证检验。结果表明:农业经营主体的智能信息技术感知,组织内部的资源、动态能力和决策者的态度以及外部政策环境和压力,对采纳行为具有直接影响效应。此外,通过智能信息技术感知、内部资源和决策者态度的中介作用,动态能力和政府政策还对农业经营主体的采纳行为产生间接影响效应。Abstract: Under the "new normal" of China's economic development, it is of great significance to speed up the intelligent information technology application in the agricultural sector. That is because that the application of intelligent information technology could promote the transformation and development of agricultural economics, improve the efficiency and additional value of agricultural production. Based on Technology-Organization-Environment framework, Technology Acceptance Model theory and Resource-based view theory, this paper constructs an analysis framework of the influencing factors of the intelligent information technology adoption behavior in agricultural sector, discusses how the impact factors influence the intelligent information technology adoption behavior in agricultural sector, and further analyzes relationships between influencing factors. Based on the survey data of 581 agricultural management entities in Anhui province in China, the Partial Least Square (PLS) statistical method was used for the empirical test. The empirical analysis results show as follows:these are direct effects on the intelligent information technology adoption behaviors of agricultural management entities, which include the perceived usefulness of intelligent information technology, the perceived easy to use of intelligent information technology, the internal resources of agricultural management entities, dynamic capabilities of agricultural management entities, the attitude of decision makers in agricultural management entities, as well as the government policies and pressures from the external environment. In addition, dynamic capabilities of agricultural management entities and government policies also have indirect effects on the intelligent information technology adoption behaviors of agricultural management entities through the mediating effects of the intelligent information technology perceptions(including the perceived usefulness of intelligent information technology and the perceived easy to use of intelligent information technology), the internal resources of agricultural management entities and the attitude of decision makers in agricultural management entities.
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