融合视角下的滇西南茶旅产品开发探析

Tea Tourism Product Development in Southwest Yunnan from the Perspective of Integration

  • 摘要: 茶旅融合产品是在经济新常态和消费需求转变的大背景下,整合茶业与旅游业创新开发出来的新型业态产品,对两个产业转型升级有着重要意义。本文分析了滇西南茶旅产品开发的意义和优势,指出开发的现状与问题,阐述了茶旅产品的融合主体、融合思路。结合旅游体验层次,创新出6种融合路径,针对性地提出纵深开发滇西南茶旅融合产品的对策,旨在形成更加紧密的茶旅产品融合发展局面。

     

    Abstract: The tea brigade fusion product is a new type of industry product that is integrated in the innovation of the tea industry and the tourism industry under the background of the transformation of the new normal economy and consumer demand. It is of great significance to the transformation and upgrading of the two industries. This paper analyzes the significance and advantages of the development of tea travel products in southwestern Yunnan, it points out the status quo and problems of development, and elaborates the main integration and integration ideas of tea travel products. In combination with the level of tourism experience, six innovation paths have been innovated, and the countermeasures for the in-depth development of tea and brigade integration products in southwest Yunnan have been proposed in a targeted manner, aiming to develop closer integration of the development of tea tourism products.

     

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