中国乡村旅游发展三维系统研究

The Three-Dimensional System of Rural Tourism Development in China

  • 摘要: 乡村旅游作为自变元符号,其本质与发展在时间、空间和层次方面都有不同的表现形式。从史的角度看,乡村旅游经历了农业审美的素朴阶段,田园诗支撑、多媒体建构的异化阶段,未来生活化走向尚在孕育;从空间范畴看,乡村旅游发端于世外桃源,勃兴于都市周边,守拙于偏远乡里,寄望于荒野扩张;从产品层次看,初级农家乐深受诟病,日常化休闲理念渐入人心,生活化游憩模式盖为捷径。当下,躬耕田园精神的回归和审美园林世界的重构成为影响乡村旅游未来发展最为重要的两种取向,旅游反思与乡村重建势在必行。基于三维系统从旅游认知、产品导向、评价机制、发展模式、乡民自身建设诸方面对乡村旅游细作考量,才能实现在美丽乡村建设中诗意还乡之愿景。

     

    Abstract: There are different forms of expression on the essence and development of rural tourism in time, space and level. Firstly, the paper discussed the development origin,the basic facts,the characteristics and the influence of social psychology and culture of rural tourism from the perspective of the history,and its diachronic evolution and influence factors,and forecast the future trend of rural tourism development in the context of social equity, cultural conflict and development philosophy. The second is to explore spatial expansion trend from the city periphery to the remote countryside and the expansion possibility to the wilderness of the rural tourism development from the space category.The third is to explore the level upgrading of rural tourism products, explain the mechanism of the mainstream products demands of the tourist, and analyzes the future development trend of rural miniature tourism based on the concept of countryside recreation. Fourth, it puts forward the rural tourism future development road based on the perspective of the three-dimensional system from the observation of rural tourism cognition,development concept and orientation, considerations of rurality characteristics, tourism consumption ideology, the villagers own development.

     

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