黔东南州山地特色农业竞争力分析及提升对策研究——基于波特钻石模型的分析

The Competitiveness of Mountainous Characteristic Agriculture in Southeast Guizhou:A Case of Michael Porter Diamond Model

  • 摘要: 山地特色农业是山地区域农业转型发展的战略选择,其竞争力水平关乎农业的基础地位。以波特钻石模型为分析工具,从资源要素、需求条件、相关产业及支撑产业、企业战略及市场竞争、政府行为和机遇六个方面对黔东南州山地特色农业竞争力现状展开分析,并从钻石模型视角提出整合资源优势、创新营销模式、实行现代农业园区差异化发展战略、走品牌农业之路、完善政府服务职能等提升对策,为做大做强做优做精黔东南州山地特色农业建言献策。

     

    Abstract: Mountainous characteristic agriculture is the strategic choice of the mountainous region agriculture development and its level of competitiveness is related to the foundation of agriculture. Analysis were conducted from the aspects of resources, requirement, related industries, enterprise strategy, market competition, government action and opportunity with Michael Porter Diamond Model,and then proposed some promotion countermeasures to integrate the advantages of resources, innovate marketing model, implement differentiation strategy, take the road of brand agriculture, improve government functions and so on, expecting to strengthen mountainous characteristic agriculture in Southeast Guizhou.

     

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