杭州梅家坞茶养生旅游产品体系开发研究

Development Research on Tea Health Tourism Products System in Meijiawu of Hangzhou

  • 摘要: 茶既是一味中药,其倡导的精神境界也是舒缓现代人紧张、压力的一剂良方。因此,茶产业与养生旅游的结合也就有其必然的趋势。对杭州梅家坞961位游客与93家商户进行了茶养生旅游调研。调研表明:茶养生旅游将是茶文化旅游新的发展方向和经济增长点。在此基础上,提出了茶衍生的系列养生产品、养生主题茶园、活态茶养生文化博物馆、养生主题茶楼、与杭州旅游相结合的茶养生旅游线路产品、与相关产业融合的茶养生旅游产品与茶养生文化旅游节庆产品体系以及杭州茶养生旅游产品开发配套措施。

     

    Abstract: Tea is like herb. Meanwhile, the spirit of tea advocating is the effective recipe for soothing the tense and pressure of the people in modern society. Therefore, the combination of tea industry and health tourism is an inevitable trend. The author with her research team have sent out 961 surveys to tourists and 93 surveys to commercial tenants, the result of survey shows, tea oriented health tourism is the new direction for tea culture tourism and the engine for local economic growth. The paper puts forward the concept of health oriented tea products, such as tea garden, ecological tea culture museum, tea house combining with the products of Hangzhou tourism routes, and the system of the convergence of health oriented tea products and tea culture related festival, further more, developing the supporting measures of health oriented tea tourism products in Hongzhou as a whole product system.

     

/

返回文章
返回