农民合作社数字化转型的实践路径、成效与困境探析基于DH社与YL社的双案例分析

Analysis of the Practical Paths, Achievements and Predicaments of Digital Transformation of Farmers’ Cooperatives: Based on the Dual Case Analysis of DH Corporation and YL Corporation

  • 摘要: 在数字技术赋能乡村振兴的背景下,农民合作社作为衔接小农户与现代农业的关键载体,其数字化转型是破解发展困境、强化联农带农效应的重要路径。本文基于生产导向型(DH社)与服务导向型(YL社)的双案例比较,探析合作社数字化转型的实践路径、成效与差异化困境。研究表明:核心定位决定转型路径差异,生产导向型合作社形成“品种研发—种植管控—品质追溯”的生产数字化路径,聚焦单品提质增效;服务导向型合作社构建“生产赋能—资源整合—利益联结”的全链条数字化服务路径,聚焦多元主体协同。两类合作社均实现经济与社会效益提升,且成效与自身定位高度契合,但面临差异化困境:生产导向型受困于设施适配不足、农户参与度低、数据价值转化弱等问题,服务导向型则面临网络覆盖不均、需求适配困难、利益联结信任欠缺等挑战。据此,本文从场景化基础设施建设、分层数字素养培训、差异化制度保障三方面提出建议,为不同类型合作社数字化转型提供参考,助力小农户融入现代农业。

     

    Abstract: Against the backdrop of digital technology empowering rural revitalization, farmers’ cooperatives, as key carriers connecting small-scale farmers with modern agriculture, their digital transformation is an important path to address development dilemmas and strengthen the effect of linking and benefiting farmers. Based on a comparative case study of a production-oriented (DH Cooperative Union) and a service-oriented (YL Cooperative Union), this paper explored the practical paths, effects and differentiated dilemmas of the digital transformation of cooperatives. The research showed that the core positioning determined the difference in transformation paths: production-oriented cooperatives formed a production digital path of “Variety research and development-planting management-quality traceability” , focusing on improving the quality and efficiency of single products; service-oriented cooperatives constructed a full-chain digital service path of “production empowerment-resource integration-interest linkage” , focusing on the coordination of multiple subjects. Both types of cooperatives had achieved economic and social benefits, with effects highly consistent with their own positioning, but faced differentiated dilemmas: production-oriented cooperatives are troubled by insufficient facility adaptability, low farmer participation and weak data value transformation, while service-oriented cooperatives faced challenges such as unbalanced network coverage, difficulty in demand adaptation and lack of trust in interest linkage. Accordingly, this paper puts forward suggestions from three aspects: scenario-based infrastructure construction, hierarchical digital literacy training and differentiated institutional guarantees, providing reference for the digital transformation of different types of cooperatives and helping small-scale farmers integrate into modern agriculture.

     

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