数字素养对粮农耕地质量保护技术采纳行为的影响研究

Research on the Impact of Digital Literacy on the Adoption Behavior of Technology for Protecting the Quality of Agricultural and Agricultural Land

  • 摘要: 耕地质量对于保障我国粮食安全和农业可持续发展至关重要,如何促进粮农进行耕地质量保护值得探讨。文章利用中国乡村振兴调查(CRRS)数据,基于Oprobit模型实证分析了数字素养对粮农耕地质量保护技术采纳行为的影响及作用路径,助力耕地质量保护。研究结果显示:数字素养对粮农耕地质量保护技术采纳行为具有显著的正向影响,经过内生性处理和一系列稳健性检验后,结论依然成立;机制检验发现,数字素养可以通过提升信息获取能力、增加农业社会化服务采纳和强化农业保险购买来促进粮农采纳耕地质量保护技术;异质性分析表明,数字素养对农地经营规模较小、未受灾和村庄有电商服务站的粮农具有显著性行为响应效果。

     

    Abstract: The quality of arable land is crucial for ensuring China's food security and sustainable agricultural development. It is worth exploring how to promote the protection of arable land quality for food and agriculture. The article uses data from the China Rural Revitalization Survey (CRRS) and empirically analyzes the impact and path of digital literacy on the adoption of agricultural and agricultural land quality protection technologies based on the Oprobit model, in order to assist in land quality protection. The research results show that digital literacy has a significant positive impact on the adoption behavior of agricultural and agricultural land quality protection technologies. After endogeneity treatment and a series of robustness tests, the conclusion still holds true; Mechanism testing found that digital literacy can promote the adoption of farmland quality protection technologies by enhancing information acquisition capabilities, increasing the adoption of agricultural socialized services, and strengthening the purchase of agricultural insurance; Heterogeneity analysis shows that digital literacy has a significant behavioral response effect on farmers with smaller agricultural land management scales, unaffected areas, and villages with e-commerce service stations.

     

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