Abstract: New quality productive forces constitute the fundamental engine propelling comprehensive rural revitalization. Utilizing panel data from 31 provinces in China between 2013 and 2022, this research established an indicator system to assess the development level of rural revitalization and the advancement of new quality productive forces. By employing a coupling coordination model, the study measured and analyzed the interrelationship between these two factors, and utilized methods such as the Dagum Gini coefficient to investigate the spatiotemporal evolution characteristics of rural revitalization and new quality productive forces in China, as well as to identify the impediments. The findings revealed that: (1) The overall development level of rural revitalization and new quality productive forced exhibits an upward trajectory. (2) The coupling coordination between the two was progressively intensifying, although the overall coordination level persisted at a low ebb. (3) There existed pronounced spatial heterogeneity, resulting in a distribution pattern characterized by “high in the east and low in the west” , with a positive spatial correlation between the two systems and notable agglomeration effects. (4) The state of coordinated development between the two was marked by imbalance, with the overall variance predominantly due to inter-regional disparities. (5) The barriers to the coordinated between the two were predominantly technological productive forces and digital productive forces.Therefore countermeasures and recommendations were put forth, encompassing the enhancement of policy support, optimization of rural resource allocation, as well as reinforcement of technological talent support.