Abstract: The article explored the critical role of organizational innovation in enhancing the efficiency and reach of financial services, as well as in meeting the diverse financial needs of rural areas. By analyzing the rural financial support systems of countries such as the United States, Canada, Japan, Brazil and South Africa, the article provided an in-depth examination of the current state of China’ s rural financial development and the challenges it faced, including low levels of farmer organization, lack of collateral, difficulties in the application of financial technology, and low coverage of financial services. The article outlined the foundational conditions, innovative models, and optimization pathways necessary for financial support of rural revitalization. Specific recommendations included financial institutions optimizing their organizational structures, innovating financial products, improving risk control mechanisms, and enhancing collaboration to better serve rural revitalization. Additionally, it suggested improving agricultural insurance mechanisms, innovating agricultural futures and spot markets, and developing rural credit products to promote rural economic growth and achieve rural revitalization. These strategies aimed to build a more robust rural financial support system to address the numerous needs and challenges of rural revitalization in the new era.