数字乡村建设:分析框架、现实梗阻与提升路径

Digital Village Construction: Analysis Framework, Reality Obstruction and Promotion Path

  • 摘要: 数字乡村建设是数字化背景下乡村振兴的重要方向,是消除城乡数字鸿沟的重要手段,是推进农业农村现代化的重要路径。借鉴TOE理论模型,围绕技术驱动、组织变革、环境优化、能力提升建构TOE-C分析框架,剖析数字乡村建设的内在逻辑。并在探索数字乡村建设的安徽实践基础上揭示当前乡村数字化转型存在的数字技术“嵌而不入”、组织参与主体缺位、乡村数字资源欠缺、农民数字素养匮乏等现实梗阻,应在数字乡村建设的实践中引领数字技术,赋能农业农村现代化发展;协同多元主体,推进乡村组织变革;优化数字环境,消弭城乡数字鸿沟;健全教育体系,提升农民数字能力。

     

    Abstract: Digital countryside construction is an important direction of rural revitalization under the digital background, an important means to eliminate the digital gap between urban and rural areas, and an important path to promote agricultural and rural modernization. Introducing the TOE theoretical model, this paper constructed the TOE-C analysis framework around technology-driven, organizational change, environmental optimization and capacity improvement, so as to explore the internal logic of digital village construction. On the basis of exploring the practice of digital village construction in Anhui Province, it revealed the current obstacles of rural digital transformation, such as lack of deep embedding in digital technology, absence of participants, lack of digital resources in rural areas, and lack of digital literacy of farmers. In the practice of digital rural construction, we should lead digital technology and empower the modernization of agriculture and rural development; cooperate with multiple subjects to promote the reform of rural organization; optimize the digital environment and eliminate the digital divide between urban and rural areas; improve the education system and enhance farmers’ digital skills.

     

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