Abstract: Under the background of rural revitalization strategy, when the new information technology is applied to rural technology and knowledge, the core lies in the improvement of the quality of “people” . This paper used the big data analysis method to analyze rural science popularization offline services and online platform, the analysis results showed that, rural science popularization resources were scarce, science popularization in rural areas was scarce, the existing science popularization form was single, farmers lacked initiative and science popularization lacked a feedback mechanism. To solve these problems, we need to learn from the QIAN Xuesen’ s experience of “selecting a project, promoting a technology, training a group of talents, developing an industry, and enriching farmers” , construct a new ISSBL model, put forward specific implementation path, implement feedback tracking through big data technology, improve policy guidance constantly, enhance science popularization efficiency, create a virtuous circle, and finally establish a rural science popularization system.