Abstract: To grasp the research progress of rural revitalization and new urbanization, exploring the knowledge atlas and research evolution of rural revitalization and new urbanization in China, CiteSpace research literature was used for visual analysis of rural revitalization and new-type urbanization articles on CNKI, the research topics, classification and the evolution of research hotspots were systematically analyzed. The results show that: the research time of rural revitalization and new-type urbanization is short. Some achievements have been made in the areas of urban-rural integration, urbanization, development direction, and characteristic towns. Research hotspots focus on the coupling relationship between rural revitalization and new urbanization, path selection of rural revitalization and new urbanization and characteristic towns as an important development model to promote rural revitalization and new urbanization. The construction of research cooperation network and multi-disciplinary crossing research should be strengthened in the future. More attention should be paid to the study from the provincial perspective at the meso-level and the study of individual cases at the micro-level. Future research should focus on rural labor mobility and income, people-oriented rural revitalization and new urbanization path, practical experience summary and typical model research.