Abstract: As one of the majority agricultural provinces in China, Yunnan Province has a large amount of fresh agricultural products produced throughout the year due to its special geographical location an rich and diverse climate resources. However, the overall development of agricultural products industry lagged behind in Yunnan Province with weak brands, low circulation efficiency and poor cold chain logistics. Based on the analysis of the current situation of Yunnan’ s fresh agricultural products, the investigation initially put forward suggestions for the Yunnan’ s fresh agricultural products under the e-commerce model, in order to expand the new development model.