Abstract: Since the promulgation and implementation of the strategic outline of agricultural intellectual property rights, the cause of agricultural intellectual property rights has made great progress, but there is still a big gap to meet the needs of the strategic goal of comprehensive rural revitalization. Although there are abundant literature on agricultural intellectual property rights, few scholars have discussed the concept of agricultural elite intellectual property rights. Based on the content analysis, this paper explores the construction of the concept of agricultural elite intellectual property rights, which provides theoretical support for the transformation of agricultural intellectual property rights from pursuing quantity to improving quality and boosting the high-quality development of rural economy and society. A total of 66 research samples are selected from the existing literature to construct the category system of agricultural elite intellectual property, and the reliability test is carried out. Finally, the statistical results are analyzed. Five categories with more than 50% of category frequency were “advanced nature” “market control” “strategic value” “quality reputation” and “distribution efficiency” . Agricultural elite intellectual property rights are agricultural-related patents, new plant varieties and geographical indications that have advanced technology, strong market control, high strategic value, good brand reputation and can bring high distribution efficiency.