Research on the Impact of Digital Literacy on the Adoption Behavior of Technology for Protecting the Quality of Agricultural and Agricultural Land

The quality of arable land is crucial for ensuring China's food security and sustainable agricultural development. It is worth exploring how to promote the protection of arable land quality for food and agriculture. The article uses data from the China Rural Revitalization Survey (CRRS) and empirically analyzes the impact and path of digital literacy on the adoption of agricultural and agricultural land quality protection technologies based on the Oprobit model, in order to assist in land quality protection. The research results show that digital literacy has a significant positive impact on the adoption behavior of agricultural and agricultural land quality protection technologies. After endogeneity treatment and a series of robustness tests, the conclusion still holds true; Mechanism testing found that digital literacy can promote the adoption of farmland quality protection technologies by enhancing information acquisition capabilities, increasing the adoption of agricultural socialized services, and strengthening the purchase of agricultural insurance; Heterogeneity analysis shows that digital literacy has a significant behavioral response effect on farmers with smaller agricultural land management scales, unaffected areas, and villages with e-commerce service stations.