The Effectiveness of New Rural Elites’ s Participation in Rural Governance from the Perspective of Network Embedding: An Empirical Analysis Based on 767 Samples of Three Towns in Zhejiang Province

The key to effectively participate in rural governance of new rural elites is to form a well structure rural governance community with existing subjects. Based on network embedding perspective, this paper constructed an influencing factors model from two dimensions of network structure and relationship quality, and used 767 micro survey data from three towns in Zhejiang province to explore its influencing mechanism by linear regression and structural equation model. The results showed that, （1）the high network density and node position importance of new rural elites in rural governance had a significant positive impact on rural governance performance, and the level of heterogeneous resource sharing among governance subjects played a partial mediating effect between the network density and governance performance;（2）In the dimension of relationship quality, trust level, communication efficiency and resource sharing all had a significant positive impact on rural governance performance, of which trust level and resource sharing had a more significant impact, while communication efficiency had a smaller impact;（3）The trust level and communication efficiency all played a partial mediating effect between the node location and governance performance. The key to improving collaborative governance performance was the emergence of the importance of the new rural elites through deepening trust and effective communication with existing governance subjects.